6 Tips for Creating Successful Nonprofit/Business Partnerships
1. Compromise
Don’t let past differences get in the way: Nonprofits and businesses that have been on opposite sides of an issue can find creative ways to work together. Learn how the Rainforest Action Network and Mitsubishi went from adversaries to partners. Turning Conflict into Cooperation, Fall 2006
2. Think Big
Nonprofits and businesses often view partnerships as an ancillary part of their operation, rather than an opportunity to create bold new programs. Learn how Greenpeace became a key player at the 2000 Olympic Games in Sydney.
Chilling With Greenpeace, From the Inside Out, Summer 2006
3. Be Humble
Too often, nonprofits and businesses act as if they know all the answers, rather than admitting that they have as much to learn as they do to teach. Find out why Mexico’s Cemex launched a major housing program for the poor by publishing a “Declaration of Ignorance.” Block by Block, Summer 2005
4. Share the Halo
Partnerships won’t last if one side takes all of the credit for the results. That’s why it’s important for both partners to find ways to share the media spotlight. Learn about the importance of win-win partnerships and other ways of creating social change. Changing the Game, Spring 2006
5. Respect Differences
Business leaders often complain about nonprofits’ lack of professionalism, and nonprofit leaders often bemoan businesses’ lack of social responsibility. Find out what misperceptions exist between nonprofits and businesses and why it’s important to overcome them.
What Business Execs Don’t Know — but Should — About Nonprofits, Summer 2006
6. Prepare for Setbacks
Partners must be willing to stick with a program through the inevitable ups and downs. Learn how the Eagles Eye Mobile program — a partnership spearheaded by the Philadelphia Eagles — overcame several setbacks in its efforts to provide inner-city kids with eyeglasses. Tackling Vision Care Disparities, Winter 2005
